All you must know about BI
Businesses grow when data is enhanced into useful information that is further converted into implementable knowledge. Using Business Intelligence is an added advantage to gain from industries by understanding the customer needs, their decision making processes and technological trends. BI involves the analysis of the entire industry along with the participating customers and other stakeholders as a component. The organizations drive their BI tools with their predefined goals that may be either short-term or long-term to achieve and stand along. The word ‘Business Intelligence’ was first mentioned in Sun Tzu’s ‘Art of War’ which claimed that to win a war you must have the complete knowledge and understanding about the strengths and weaknesses of yourself as well as of your enemy. This has become the nucleus of modern business intelligence. A company must know itself and its customers better than anyone else. Simultaneously, it must keep an eagle’s eye upon its competitors. It is i...